Google Analytics and Meta Pixel
Add your Google Analytics 4 measurement ID or your Facebook (Meta) Pixel ID, and your booking pages start reporting visits and bookings, once each visitor accepts cookies.
How to
- Open Settings → Integrations and scroll to Tracking & analytics.
- Paste your Google Analytics 4 measurement ID. You find it in Google
Analytics under Admin → Data streams. It starts with
G-. - Paste your Facebook Pixel ID, the 15 or 16 digit number from Meta Events Manager.
- Click Save tracking settings. The IDs then appear under Current configuration.
What is checked
The platform checks the format before saving. A GA4 ID must be G-
followed by ten letters or numbers. A Pixel ID must be 15 or 16 digits. Anything
else is refused with a message saying what is wrong.
You can use either one on its own. To stop tracking, clear the field and save.
Valid formats
GA4 G-AB12CD34EF
Pixel 123456789012345Where it runs, and consent
Tracking runs on your public booking pages only, never inside the panel.
Visitors see a cookie banner. Until they accept it, neither Google Analytics nor the Pixel collects anything. Their choice is remembered in their browser for your business, so they are not asked again on every page.
Once a visitor accepts, page views are recorded. Booking steps, completed purchases, newsletter sign-ups and chatbot use are sent as events.
Events sent
page_view / PageView
booking_step
purchase
newsletter_signup
chatbot_interaction
cookie_consentPlans
Google Analytics needs the google_analytics_ga4 plan feature and the
Pixel needs facebook_meta_pixel. A field your plan does not include is
greyed out with an Upgrade required badge.
Still stuck?
Can't find what you're looking for? Send us a message and we'll reply by email.